Friday, January 20, 2017 — Fifth Third Bank Broadway in Atlanta kicked off the Atlanta engagement of Disney’s The Little Mermaid this past Friday featuring a special check presentation prior to the start of the show. The donation, presented by members of the first-class touring musical, was given to Bert’s Big Adventure, a nonprofit organization that provides a magical, all-expenses-paid, five-day journey to Walt Disney World® for children with chronic and terminal illnesses and their families.
The contribution was a result of the previous ticket sales from the Fifth Third Bank Broadway in Atlanta 2016/2017 season featured musical, Disney’s The Little Mermaid. For every ticket sold during pre-season, $5 was donated to benefit the Atlanta-based nonprofit organization.
Fifth Third Bank Broadway in Atlanta proudly announced that they raised a total of $11,310 for the local nonprofit organization. This donation will help the charity fund year-round programs for Bert’s Big Adventure, such as the Reunion Adventures, the Fairy Godparent program and the 2017 annual trip to Walt Disney World®.
“We’ve been a proud supporter of Bert’s Big Adventure for the last six years, donating more than $40,000 since our start,” said Russ Belin, vice president of Broadway in Atlanta. “It’s amazing to see what this program offers our community, and it’s important for us to be a part of something so impactful – the families’ reactions are truly the best reward!”
From L to R: Vice President of Broadway in Atlanta Russ Belin, Bert’s Big Adventure Co-Founder Stacey Weiss, Hayden and Hollis Weiss, Bert’s Big Adventure Family Addison, Danielle and Mason Bulloch.
About Bert’s Big Adventure
Established in 2002, Bert’s Big Adventure is a 501(c)(3) nonprofit organization that provides a magical, all-expenses-paid, five-day journey to Walt Disney World® for children with chronic and terminal illnesses and their families. To qualify for Bert’s Big Adventure, children must be between the ages of 5 and 12, live in “The Bert Show” radio listening area, prove financial need and have never been to Walt Disney World®. Following the annual trip, Bert’s Big Adventure provides year-round support through initiatives such as the Reunion Adventures, the Fairy Godparent volunteer program and additional charitable services. The trip and programs create a community of families that establish lasting friendships with others facing similar challenges. Online at www.bertsbigadventure.org,